Reaction to ESPN Technology

I have watched NFL Gameday on ESPN and seen this technology in action - it's incredible. I agree that it is helping to keep ESPN "relevant", as their executive said in the article. However, I don't think it is going to be a huge ratings pusher. In other words, the technology is cool and it helps the fans understand some of the schemes and occurrences on the field better. But, I don't think that this is going to draw new viewers in any way, it will just make the ones they already have more interested.