I have to say, I dont necessarily agree with Obama's tactics of placing ads in video games such as Madden '09. I mean, if I am getting ready to play some football, do I really want to watch an ad from a candidate that I dont even like. Can I fast forward or skip the ad? Probably not, that would piss me off if the situation ever presented itself.
But, the idea that any newsroom should follow his blueprint to get their word out there via any multi-media is legit. The blueprint certainly can be used to show how any press agency or online media outlet can reach even more people than they already do by using the same tactics.
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