I agree whole-heartedly with the blog regarding text as the backbone of all journalism.
It doesn't really matter that the new media world is full of RSS, codes, podcasts, MP3 files and flash drives......what really matters in the end, especially online (amid all of the colorful blogs and what not) is what is in the text. That really is what search engines look for and, when it gets down to it, what really matters after all.
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